SOLDES
A committed brand, in motion, meeting the public
At HEDES, every step counts. Here you'll find all the key moments that mark the brand's history: awards received, inspiring encounters, significant events, media coverage, and charitable commitments. This page brings together the highlights that, season after season, build the momentum of an independent brand dedicated to a responsible and sustainable lifestyle.
INNOVATION & EXCELLENCE AWARDS
April 2025
HEDES, elected “Women’s Clothing Brand of the Year 2025” – Innovation & Excellence Awards
The HEDES brand has been named "Women's Clothing Brand of the Year 2025" by the jury of the Innovation & Excellence Awards, organized by Corporate LiveWire . This international distinction honors companies that stand out for their commitment, innovative vision, and positive contribution to their industry.
Selected from among five finalists in its category, HEDES was chosen by a panel of experts according to demanding criteria: quality of the offer, originality of the approach, consistency of the values promoted, impact generated, and ability to innovate sustainably in the world of fashion.
This recognition highlights the work undertaken since the brand's launch in January 2024, as well as its commitment to more conscious, timeless, and responsible fashion. Through each collection, HEDES offers a thoughtful wardrobe built around essential, durable, and meaningful pieces.
This award also highlights the invaluable support of those who have been with the brand since its inception: customers, partners, and dedicated professionals. It's a significant milestone in the evolution of a project driven by the conviction that fashion can be aesthetically pleasing, ethical, and sustainable.
NATIONAL ASSEMBLY AWARD
January 2025
Véronique Riotton, Member of Parliament for Haute-Savoie and President of the Women's Rights Delegation at the National Assembly, presented her New Year’s wishes on Saturday, January 25, 2025, and honored local actors for their commitment.
During this event, which brought together local elected officials, institutional, associative, and economic stakeholders from her constituency, Ms. Riotton wished to highlight ten individuals whose actions resonate with her areas of work and interests, including youth engagement, gender equality, agriculture, sports, circular economy, and entrepreneurship that invigorates the region.
Maud HD, founder of the brand, was awarded a National Assembly medal on this occasion—a wonderful opportunity to shine a light on HEDES and our commitment to a more mindful and responsible approach to fashion consumption.
CROWDFUNDING CAMPAIGN
Spring 2024
A collective adventure: our successful crowdfunding campaign
In the spring of 2024, we reached a significant milestone in HEDES ' history by launching our first crowdfunding campaign on the KissKissBankBank platform. It was a bold yet hopeful move: to appeal to you, our community, to help us go further in this wonderful entrepreneurial and human adventure.
Together, we rose to the challenge. Thanks to your support, your shares, your encouragement, and your generosity, we not only reached our goal but surpassed it, raising €10,185 . This figure represents much more than just an amount: it embodies the trust you place in us, your commitment to our values, and your shared desire to evolve fashion towards something more sustainable, authentic, and ethical.
This success is first and foremost yours. It gives us renewed energy to continue creating responsible, beautiful and timeless clothing, and to make HEDES shine far beyond our current circle.
From the bottom of our hearts, thank you to everyone who believed in us. Thank you for being part of this story we are writing together, step by step.
MEETING WITH AURORE BERGE
Aurore Bergé, Minister Delegate for Equality between Women and Men, visited Annecy on Thursday, May 16, as part of a trip to Haute-Savoie.
Between attending a meeting of the departmental commission on combating prostitution and a visit to a health and sports association, the Minister Delegate for Gender Equality, Aurore Bergé, had a busy schedule during her visit to Annecy on Thursday, May 16, 2024. In addition to attending the departmental commission on combating prostitution, a body created in 2017 in Haute-Savoie that brings together the Prefecture, law enforcement, the Department, the City, and victim support associations, the Minister also took the opportunity to meet with female entrepreneurs at the Annecy Prefecture, including Maud, creator of the HEDES brand. This was a great opportunity to introduce the Minister to the brand's world and values.