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HEDES brand logo, timeless and sustainable women's fashion
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A WORD FROM THE FOUNDER

" It's hard to fail, but the worst thing is never having tried to succeed. "
– Franklin Roosevelt
 

A vision born from a strong conviction
 

"After five years of studying international business, I started my career as a supply manager in a women's ready-to-wear company. Passionate about fashion, I then chose to join a men's ready-to-wear company where I held the position of product manager.

Photo of Maud Heckel-Desplantes, creator of the HEDES brand

In 2010, management offered me an expatriate position in India and appointed me Supply Chain Manager for India. Full of enthusiasm and motivation, I left for a year to pursue new challenges. The adventure ended a year later, and I rejoined the group for a few months before accepting a buyer position at a textile company located in Annecy.

Alongside my professional activities, in 2012 I joined several schools and universities where I discovered the pleasure of teaching. I initially taught purchasing before gradually expanding my scope of activities.

Always interested in entrepreneurship, I launched my own business in 2014, specializing in purchasing and supply chain consulting, and founded my first company dedicated to supporting businesses. I then expanded my activities by developing continuing education for employees.

Hardworking, passionate and a perfectionist, I regularly take on new challenges. It was at the beginning of 2023 that I decided to take on one of them: creating HEDES. Passionate about fashion, I chose to start the adventure by creating my own ready-to-wear brand, while preserving my deep values.

I love fashion, but I have always considered that this industry has a major environmental impact. That is why I am making HEDES a brand that promotes and encourages responsible fashion consumption: few models, only timeless pieces, and carefully selected quality materials.

With HEDES, I want to offer fashion that has meaning, where each garment becomes a thoughtful choice, a promise of sustainability, and a reflection of oneself."

Maud HD, creator of HEDES

The HEDES website is managed independently and does not belong to any private company. All research conducted and all content written on the site is managed by a single person and serves a single purpose: to promote the brand in the French market.

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